I’m in shock.

Utter shock and sheer appreciation for the work of some guy whose name I don’t actually know.  Cause he made this:

Pretty sick, eh?  They don’t make ’em like this anymore.

Nope….we’ve gotten to a point where faster and cheaper are valued overquality, and knowing the value of something that took a long time to do, because you wanted to do it right.

I know, I know…a video made out of movies that pieces together 90’s booty rap lyrics has little to do with business, and even less to do with making good products.

But the person who must have literally spent hundreds…even thousands of hours poring over every style and genre out there in order to make something that would bring a smile and complete joy to most people who watch it and “get it,” well…that’s someone who values quality.

Compare it to the general production standards of the majority of stuff on YouTube.  Bad lighting, crappy sound, choppy editing, and little regard for anything more than what’s necessary to get the message across and make a buck.

This video, however, represents the people who are willing to put in the time to make something great for the sheer value of just that — making something great.  It’s like the artisanal cheese maker who spends years perfecting the recipe before she takes it to market.  Or the watch maker that builds a timepiece intended to be passed down through 10 generations.

These things and that attitude are no longer the norm.

Should it be?

Who’s to judge.  There’s a place in our world for “quick, fast, cheap.”  A big place, and one that’s not going away.

I’m just more inspired by businesspeople who strive to over-deliver just for the sake of being a top artisan in their trade, even if their take-home pay doesn’t come anywhere close to what it should be.

There’s a great documentary on Netflix called Beer Wars that personifies this debate.  The craft brewers are always up against the big dogs, and they’ll probably never come close to the volume or margins that the major brewers have.  Most don’t care, though, because they take so much pride in knowing they created something so complex and unique, that thousands or millions of people then enjoy every day, and being the stewards of a craft and tradition that’s gone on for literally thousands of years.

Sometimes, that feeling is worth more than parking the latest Ferrari in your driveway.  Although, that has its place, too.