Gift cards part of Etsy’s fancy new Direct Checkout platform

Etsy, a major marketplace for audience-produced crafts and art pieces, just announced they’ll soon be selling gift cards.

Part of the new “Direct Checkout” platform, the cards will show up in the form of a code.  Buyers can then use that code toward purchases at any shop that accepts Direct Checkout.

The cards will only be available online (no plastic or other real tangible versions) and will have a maximum limit of $250.

“You can email the gift card directly to a friend or print one out to give in person,” writes Etsy’s Product Marketing Manager Natalie Schwartz in a blog post. “The gift card credit will be in the form of a code, which buyers will use towards purchases at any shop accepting direct checkout.”

Etsy rolled out the Direct Checkout platform a little over six months ago, and they’ve already rolled $50 million through it via 100,000 shops that have signed up.

The company said they have no plans to remove PayPal as a payment method.

As a way to celebrate the new gift cards and Direct Checkout platform, Etsy is waiving all credit card processing fees for all new (and existing) customers using Direct Checkout all through September.  It’s their way to let consumers test out the platform before the holiday season hits in December.

I personally have never used Etsy, but have talked to several crafty crafterson friends who have.  Seems like a great place if you’re an independent artist, crafter, or all-around creative type who makes stuff and doesn’t want to build the infrastructure to sell it on your own.

Are you an Etsy-ian?  Used it before and made a buck or two (or bought from it)?  What are your thoughts about the new Direct Checkout platform?  Talk to me in the comments below.


*Some info borrowed from Mashable, who likely knows way more about Etsy than I do.