Bootstraptitude: Interview with Bijoy Goswami, The Bootstrapping Guy

Bootstraptitude: Interview with Bijoy Goswami, The Bootstrapping Guy

How do you start a multi-million dollar business with only lint in your pocket?

Bijoy Goswami can tell you.  Goswami has been working and researching for years in the areas of bootstrapping businesses and working with other collaborators for the greatest good.  He has since been profiled in BusinessWeek, US News, Entrepreneur Magazine, and Information Week, and has some pretty “big deal” clients and speaking engagements that keep him plenty busy.  He recently sat down with me (Benjy, The SmallBizElevator “Operator”) to chat about the secret to getting a business off the ground, and the serendipitous process of actually creating that business along the journey.

In our conversation, Bijoy and I cover:

  • The differences among “craft” businesses, angel-funded startups, and bootstrapping…and which one is right for each personality.
  • How Southwest Airlines probably wouldn’t be one of the #1 airlines in the world today if they hadn’t bootstrapped through lawsuits, plane acquisition, and passenger handling.
  • How your business can see short and long-term benefits by being open to what you didn’t originally anticipate.
  • What the heck “bootstrapping” actually means, and where the term originated.

 


Interview

Podcast: Play in new window | Download (Duration: 1:09:50 min — 67.1 MB)


Resources and Follow-Up

Bijoy Goswami’s Website:
www.BijoyGoswami.com

Twitter:
@bijoy

or try Googling Bijoy Goswami


 

HELLO, My Name Is: Interview with Scott Ginsberg, The Nametag Guy

HELLO, My Name Is: Interview with Scott Ginsberg, The Nametag Guy

What happens when you wear a nametag twenty-four hours a day, seven days a week?

Scott Ginsberg has done just that for the last 4,305 days – over twelve years.  What started as a social experiment has evolved into an urban legend, world record, cultural phenomenon – even a profitable enterprise. If you Google the word nametag, and you’ll see his work benchmarked as a case study on human interaction, revolutionizing the way people look at approachability, identity and commitment.

As a writer, Scott’s authored twenty-five books, produced his own online show on NametagTV.com and reached millions of readers on his an award- winning blog.

As a performer, his one-man show has made over six hundred corporate appearances in five countries.

He has been featured in hundreds of outlets such as 20/20, CNN, USA Today, The Wall Street Journal, Inc. Magazine, The Associated Press, REDBOOK, FastCompany, The Washington Post, Paul Harvey, The CBS Early Show and Headline News, and Scott was even inducted into the hall of fame of Ripley’s Believe It Or Not.

And best of all, we went to high school together.

Find out more when we talk about:

  • How a simple experiment turned into a life-changing career, and how you can apply his lessons to your own personal brand
  • How to use “strategic serendipity” to your advantage by being ready for good fortune when it shows up
  • The elements that made Scott a highly in-demand speaker and consultant
  • Why having an attitude of being open to what the world brings you can lead to some unexpected booms in your career

 


Interview

Podcast: Play in new window | Download (Duration: 38:04 min — 36.5MB)


Resources and Follow-Up

(According to Scott’s instructions):

“Go to Google, and type in the word: ‘nametag.'”

 

 


The Business of Art: Three-Way Interview with Melita Noël Cantú and Starla Halfmann

The Business of Art: Three-Way Interview with Melita Noël Cantú and Starla Halfmann

Ready to talk about the business of being an independent artist?

In the first 20 minutes of this 50-minute interview, Melita Noël Cantú and I discuss the multi-city project that she and her husband have developed called Art on the Roof, a unique, one-night gallery event to highlight and show the work of high-tier artists. We talk about the strategies they’re using to promote the event, as well as some of the business and creative collaborations she has built with galleries, artists, and even government officials in different cities to help promote the event.

Then, I conference in my good friend Starla Halfmann. Starla is an emerging artist who has already built a strong foundation for success, but hasn’t cracked the code to quit her full-time job and live out her artist career full-time.

The three of us discuss:

  • How to create gallery and print sales opportunities for yourself by developing a network of other artists and fans, even if you’re a shoe-gazing introvert who hates leaving your studio
  • Why having a professional-looking website is absolutely essential and can mean the difference between success and failure
  • How leveraging online resources like Pinterest can boost your print sales and introduce you to thousands of new followers and fans
  • Some little-known secrets to putting on your own shows and getting tons of people through the door

Interview

Podcast: Play in new window | Download (Duration: 52:43 min — 50.7MB)


Resources and Follow-Up

Melita (and Javier) Noël Cantú:

ArtOnTheRoof.com
JLCArt.com

Starla Michelle Halfmann
StarlaMichelle.com
PaintABirdADay.com

Additional Resources Mentioned:

GlassTire.com
ImageKind.com

 


Interview with Teri Hill

Interview with Teri Hill

Teri Hill is the former President of the Austin chapters of the American Society of Training and Development and the National Speakers Association.  She has been coaching and training leaders across the globe for over 20 years.

Her clients include numerous Fortune 500 companies, small to mid size businesses, state and federal agencies and non-profit organizations.  She’s a highly in-demand speaker and educator, presenting to thousands of people.

We cover a ton of ground in this interview on everything from:

  • Some of the most common limiting beliefs (even ones held by Fortune 500 exec’s) and how to start burning them down
  • Using powerful techniques for better conversation between you and your clients and partners
  • Exactly what to do when your 1,000-person audience stops paying attention, and how to get things on track so they’re hanging on your every word
  • The one trick you NEED to have up your sleeve before speaking to any audience
  • Some not-so-known confidence secrets that Teri teaches her clients

 


Interview

Podcast: Play in new window | Download (Duration: 53:53 — 51.8MB)


Resources and Follow-Up

T.H. Enterprise

http://www.terihill.com

 


Interview with Bryan from Speakermatch.com

Interview with Bryan from Speakermatch.com

Bryan Caplovitz is the founder/CEO of SpeakerMatch.com.  Founded in 2002, Speakermatch provides emerging and professional speakers the ability to find speaking opportunities with all different types and sizes of audiences, and also gives groups and organizations the ability to connect with qualified speakers in whatever topic area they need.  The company has had wild success and even been written up in USA Today.

During the interview, we cover a ton of ground that could essentially function as a “how-to” for emerging speakers.

Points like:

  • Your marketing materials: the 3 things you absolutely HAVE TO HAVE before even THINKING about booking speeches
  • The two different types of speakers on the market today, and how every business person has the potential to fit into one
  • The one thing that 90% of would-be speakers forget to do, and how that costs them thousands of dollars in lost revenue and bookings
  • When it’s the right time to start asking for speaker fees; how to establish your fee, and how much you should charge (it’s probably more than you think)
  • How to become a better speaker by leveraging the help of two national organizations that most likely have chapters in your town
  • TONS More…

 


Interview

Podcast: Play in new window | Download (Duration: 32:25 — 30.1MB)


Resources and Follow-Up

Speakermatch

http://www.Speakermatch.com


Interview with Patty Farmer, Expert Networker

Interview with Patty Farmer, Expert Networker

Patty Farmer, The Networking CEO™, is a multi-award winning and highly sought after business growth strategist, public speaker, radio show host and author of the highly acclaimed book “Make Your Connections Count.”

Recipient of 2012’s “Best Brand of the Year, 2011’s International Women’s Day Business Service Award as well as 2010’s “Best Business Connector in Dallas” award and a 2010 and 2011 “America’s Most Influential Business Connector” nominee, Patty has created a network of 100,000 + connections while teaching thousands of business owners how to effectively network and market to grow their businesses using a non-competitive and dynamic collaboration strategy.

Her newest venture, Biz Link Global is an unparalleled B2B referral networking and educational online community which introduces experts in their field with their target audience and teaches entrepreneurs how to take their networking global…

During our conversation, Patty and I talked about:

  • Some little-known networking tips that get people talking about more than just what they do
  • Why if you ask THIS all-too-common question upon just meeting someone, you’ve probably just tainted the relationship forever
  • The reason why Patty only chooses networking groups where she has to pay to be a member
  • Who needs a tagline, and why your business card is your most essential piece of marketing real estate

 


Interview

Podcast: Play in new window | Download (Duration: 52.59 — 48.5MB)


Resources and Follow-Up

BizLinkGlobal:

http://www.bizlinkglobal.com/

Patty’s Website:

http://pattyfarmer.com/